Abner Peacock's (Knotts) beloved bird-watcher's magazine, The Peacock, is in a financial crisis. Desperate to stay afloat, Abner takes on new partners who have an agenda of their own: to publish a sexy gentlemen's magazine. Before he can stop them, the first issue sells over 40 million copies, and Abner becomes the unwilling spokesperson for First Amendment rights. Swept up in the adulation, the unwitting playboy quickly begins settling into the swinging bachelor lifestyle in this quirky comedy featuring the lovable actor at his best.